RIFF'S ROOTS

HOW IT STARTED

In the heat of the '90s — when the turtles were teenage, Super Soakers settled scores, and the wind was no match for a neon windbreaker — Blake and Jeff crossed paths at the prime age of 2 in preschool. Sandbox debates, snack-time trades, and a shared love for cartoons and chaos forged a friendship that’s lasted decades.

HOW ITS GOING

Fast forward to 2024, RIFF was born as a fast-paced fix for slow trivia nights. What started as a homemade party game turned into a name-drop showdown, built on quick thinking and friendly chaos. With every new deck, the goal stays the same: shout names, win cards, and make memories.

THE TEAM

  • Blake Band

    Co-Founder ▶ Marketing

    Blake is a brand strategist lead supporting brands like Logitech, Adobe, AMD, Microsoft, and Sony. Founder of I Give Cool Gifts, he has extensive experience growing consumer-first brands through storytelling and engagement.

    Favorite Deck: Soccer

  • JEFF ZIFRONY

    Co-Founder ▶ Operations

    Jeff is a seasoned strategy lead, currently the VP of Strategy at a data startup and former Head of US Advertising Research at Twitter/X, with a track record of scaling research-driven consumer products and building brands people love.

    Favorite Deck: Movies

  • Ali Pease

    Design Lead

    Ali is a design wizard responsible for bringing to life the visual world of RIFF. With a background in Design and Architecture, she has a sharp eye for creating experiences both IRL and on paper. Ali ensures every element of RIFF feels intentional and immersive.

    Favorite Deck: Celebrities